by Ben S Johnson, with Design Farm 
The Florida Department of Transportation hired Design Farm to create a unified brand identity for SASHTO that showcases the umbrella organization rather than just the once-a-year conference (hosted by Florida in 2008). As the creative director and lead designer, Ben met the challenges of this project by creating a sophisticated yet simple brand identity system that can effectively evolve from year to year as each conference is hosted by a different member state.
Identity Elements:
Back | Jump to:
