Brand Identity Design by Ben S. Johnson
Since 1980 Johnson Peterson Architects (JPA) has remained a reliable source of innovative and award winning architecture for the Tallahassee/North Florida area. HOUSEBOATSTUIO worked with JPA to overhaul their existing identity system and create an online presence for the firm. The challenge was to create an identity that is both clean and creative, architectural yet distinct. The solution is a cost-effective, monotone teal color palette and flexible logo mark used across business cards, letterhead, signage, and website. JPA turned to HOUSEBOATSTUDIO to design, develop and maintain the website, which was built with careful consideration for usability and search engine optimization. As a result of the brand identity overhaul, JPA has continued to evolve as an established leader in their region into an exciting, innovative firm ready to move into new markets.
Identity Elements:
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